Google is slowly but surely turning into an answer engine (as opposed to search engine). On top of all, Google is much less willing to give that traffic away. Organic search traffic is getting harder and harder to build, and there are many reasons for that including larger competition in most niches and smarter search algorithm that can tell fake signals from real quality. 70% of the new organic visitors to blogs are driven by just 20% of the blog post which means 80% of the posts never really see the light of the virtual day.Įven for well-established publications this remains true: Only a fraction of articles manage to bring organic traffic.Īnd things have even worse over the years. Shirish Agarwal, founder of Flow20, has put together organic visibility research claiming that on average, approx. Historically, generating traffic with SEO has always been one of the most challenging, longest-term marketing tactics. Driving Traffic from Organic SEO Has Become Much Harder
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May 2023
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