It’s also no coincidence that good stories have a beginning, middle, and end. It’s no coincidence that these three part quotes are well known: “Life, liberty, and the pursuit of happiness “ sex, drugs, & rock n’ roll” “truth, justice, and the American way” (Superman’s three things worth fighting for. The repetition is powerful because it can make your message more persuasive, memorable, and entertaining. Most people share the feeling that if they have one piece of information, they can probably slot in another piece of information on either side to make three in total. The outline of an effective speech will have three sections: an introduction, body and conclusion. The power of three is an impactful speech writing technique that you can (and should) indeed learn, practice, and master. Threes are deeply embedded in our culture as easy ways to remember things. There’s a reason there were THREE Musketeers, why it wasn’t Four Little Pigs and the Wolf of Doom, and why it isn’t Larry, Curly, Mo, AND Chuck. The human brain seems to absorb and remember information more effectively when it is presented in threes. ‹ View all articles 13th April 2015 Three is a magic number! How to use the power of three in public speaking Ginger Leadership Communications Elevate: Purpose-driven leadership for turbulent times.
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